Marketing Publications
Search all publications by topic, author, type and keywords.
|
|
"Buy the Piece: Multi-Parcel Auctions Gain Popularity"
(Hunt) No. 1801, Tierra Grande reprint, 4pp. (1/15/2007) |  Multi-parcel auctions are becoming more popular thanks to advances in computer technology. Real estate licensees stand to profit from this complex type of auction that allows buyers to choose and bid on specific tracts or combinations of tracts within a larger property.
More »
| "Spicing Up Sales in the Melting Pot"
(Maler) No. 1697, Tierra Grande reprint, 3pp. (10/15/2004) |  Data gathered in a survey of major Texas ethnic groups suggests ways licensees can better meet client needs and expectations
More »
| "Going Once, Going Twice, Sold!"
(Hunt) No. 1565, Tierra Grande reprint, 3pp. (8/2/2002) |  Auctions are becoming a more popular means for selling real estate.
More »
| "Portrait of a Homebuyer"
(Harris) No. 1454, Tierra Grande reprint, 3pp. (3/28/2001) |  A Real Estate Center survey identifies who bought, what they bought and the roles real estate professionals and the Internet played in the process.
More »
| "An Affinity for Marketing"
(Hunt & Fambrough) No. 1279, Tierra Grande reprint, 4pp. (4/27/1999) |  Affinity marketing is gaining momentum nationwide as an alternative to traditional real estate practices. Real estate professionals and consumers were surveyed to see what they think.
More »
| "Survey Slams Door on Open Houses"
(Harris) No. 1258, Tierra Grande reprint, 4pp. (10/29/1998) |  Although open houses are popular with sellers, that option is losing appeal among real estate professionals. See what techniques Certified Residential Specialists say are best for listing and selling today.
More »
| "Senior Homebuyers: Retired but Not Retiring"
(Jones, D.) No. 1104, Tierra Grande reprint, 3pp. (1/10/1996) |  By 2010 there will be 56.6 million senior Americans. They will have a tremendous impact on the home market as they sell one home for another. This article offers tips on selling to the senior market.
More »
| "Market Segmentation"
(Etter & Shaffer) No. 561, Tierra Grande reprint, 3pp. (4/1/1987) |  Market segmentation -- dividing a market into distinct subsets of customers -- is an approach commercial developers can use to enhance a project's success. This article explains how to collect and analyze relevant data for retail and office space markets.
More »
|
|
|
The publications available as Free downloads are in Adobe Acrobat (pdf) format.
Views expressed are those of the authors and do not imply endorsement by the Real Estate Center, Mays Business School or Texas A&M University. The Texas A&M University System serves people of all ages, regardless of socioeconomic level, race, color, sex, religion, disability or national origin.
|
|
