Advertising Publications
Search all publications by topic, author, type and keywords.
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"Advertising 101"
(Leigh) No. 1828, Tierra Grande reprint, 1pp. (7/23/2007) |  The keys to effective advertising are accurately identifying your target audience, keeping the message simple and running the ad often enough to make an impact but not so often that viewers lose interest.
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| "Advertising Where It Counts"
(Hart & Jones, T.) No. 1157, Tierra Grande reprint, 2pp. (2/25/1997) |  Studies by the National Association of Realtors and the Center reveal a no fail-safe rule for allocating real estate advertising dollars.
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| "You Can't Say That: Advertising Taboo List"
(Fambrough) No. 1147, Tierra Grande reprint, 2pp. (10/15/1996) |  A federal mandate prohibits discrimination or prejudice in real estate advertising. This article spells out what words are prohibited.
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The publications available as Free downloads are in Adobe Acrobat (pdf) format.
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